Top 35 Shopify Stats You Should Know In 2025

Shopify is one of the most popular eCommerce platforms in the world, especially among online stores in the U.S.

If you’re planning to use this popular software for your business, looking at the top Shopify stats can give you valuable insights into its performance, growth and influence on eCommerce companies.

How many businesses use Shopify? Which country has the most Shopify stores? And how many businesses use Shop Plus? We’ll address these and many other important questions and provide more important insights.

General Shopify Stats

According to eCommerce statistics, global online sales are constantly going up and are projected to reach over $8 trillion by 2027.  

Shopify has significantly influenced this sector, especially in the U.S market. 

Let’s look at some key Shopify statistics:

1. There are around 5 million Shopify websites worldwide.
2. Around 3 million websites in the U.S. use Shopify.
3. 30% of websites in the U.S. that use eCommerce technologies use Shopify, making it the most used eCommerce software platform in the nation.
   
   
    
4. Shopify holds 10.32% of the global eCommerce software market share.
5. Shopify generated over $7 billion in total revenues worldwide in 2023.
6. Shopify’s gross profit in 2023 was $3.5 billion.
7. Shopify’s market capitalization in 2024 is $96.35 billion.
   
   
8. Shopify’s gross merchandise volume (GMV) in 2023 was $235.9 billion.
9. 66% of Shopify store owners are small businesses (< $50 million in annual revenue).
10. In 2023, 25 million new leads registered for a Shopify free trial.
11. With a market cap of $82 billion, Shopify is the 7th biggest online service in the world.
    
    
12. In the first half of 2024, only 2.2% of businesses migrated from Shopify.
13. 61 million consumers made purchases from stores that use Shopify on Black Friday and Cyber Monday in 2023.
14. 528,255 Shopify stores sell apparel.
15. Home and garden is the second most popular product category on Shopify, with 229,263 stores.

Shopify Stats Around the World

Although predominantly used by companies in the U.S., Shopify is available across the globe and in multiple languages.  

You can even build a multi-language Shopify store to cater to customers from different parts of the world.

Below, we’ll take a look at the use of Shopify across the globe:

1. The U.K. has the second most Shopify stores in the world, with around 200,000. 
2. Australia ranks third among countries with Shopify stores, with around 150,000. 
3. There are around 100,000 Shopify websites in Canada.
   
   
4. Shopify has a market share of 31% in Canada, making it the country’s most popular eCommerce platform.
5. Around 85,000 .co websites use Shopify.

Shopify Plus Statistics

In 2014, Shopify introduced Shopify Plus to target bigger eCommerce companies.  

While most small businesses may find it too expensive, the platform is currently being used by some well-known brands such as Heinz, Allbirds and Steve Madden. 

Now, let’s look at some of the key Shopify Plus stats: 

1. Around 50,000 websites use Shopify Plus.
2. Around 50% of Shopify Plus users are in the U.S. 
3. The U.K. and Australia rank second and third in the number of Shopify Plus users, with both at around 3,000. 
4. Around 2,800 websites in Canada use Shopify Plus.
   
   
5. Shopify Plus is most used by companies with between one and ten employees.

Shop Pay Statistics

Shop Pay is Shopify’s built-in accelerated checkout solution, designed to enable smoother transactions on the platform. 

Below, we explore how many businesses use it and how it helps them increase their conversion rates:

1. Around 2 million websites in the world use Shop Pay.
2. Over 1 million websites in the U.S. use Shop Pay.
3. There are over 100,000 websites using Shop Pay in the U.K.
   
   
4. Around 30,000 Shopify Plus websites also use Shop Pay.
5. Shopify’s Shop app has around 1.9 million monthly downloads as of September 2024.

More Stats About Shopify

Now that we’ve covered the most important stats about the use of Shopify, let’s learn more about the company.

The numbers below show how big Shopify really is:

1. The total equity of Shopify is $9.07 billion as of 2023. 
2. As reported at the end of the fiscal year of 2023, Shopify’s total assets amount to $10.67 billion.
   
   
3. Shopify had 8,300 employees in 2023.
4. In July 2023, Shopify’s shares were worth $64.6. 
5. The all-time high for Shopify shares was $169.06 on November 19, 2021.

Build Your Shopify Website With Digital Silk

The Shopify stats we provided in this article show how Shopify has established itself as one of the leading forces in the eCommerce industry.

From small businesses to large enterprises, the platform caters to anyone looking to sell their products online.

If you’re looking to set up a Shopify store for your business, Digital Silk is here to help. We offer Shopify web design and development services, creating scalable custom e-stores that rank well and drive sales. 

Additionally, we provide a variety of other services, including:

• Custom web design
• Custom web development
• eCommerce web design and development

Contact us, call us at (800) 206-9413 or schedule your free consultation using the Request a quote form below.

Ljubomir Lukic

Director of ECommerce Development

Ljubomir holds a Master’s Degree in Information Technologies and won the customer excellence award in 2015. He is passionate about utilizing the best eCommerce practices to build custom deliverables. For a decade, he has worked with leading commerce companies, including Diesel, Manfrotto, Vangard, Lowepro & Joby, Puma, Nili Lottan, Onlinestores, POC and others.