45 Website Statistics To Know In 2024 

Being aware of key website statistics is one of the best ways to drive better results online. These numbers provide valuable insights into how websites operate, what makes them effective and why staying updated is crucial.

Whether you’re a business owner, marketer, or web developer, knowing these stats can help you make informed decisions and improve your online presence. 

Let’s take a look at the key stats on websites to gain a detailed understanding of the latest trends and insights in the industry.

General Website Statistics

Knowing general website statistics can help you predict and improve your website’s performance.

The following stats offer a broad view of the current state of the internet and its usage:

1. The .com domain is used by 44.4% of all websites.
2. Google receives 175 billion monthly visits, making it the most visited website worldwide.
3. Google also has the highest number of unique visitors worldwide, with 9,01 billion unique visitors per month.
4. In 2023, 46% of all U.S. websites were visited by between 1,001 and 15,000 people per month. 
5. In 2023, only 0.5% of websites in the U.S. had over 10 million visitors.
6. An average internet user spends six and a half hours online per day. 
7. An average person on the internet visits up to 130 web pages per day, which translates to 910 per week and 4,000 per month.
8. An average user spends 54 seconds on a web page. 
9. 93% of all internet experiences start with a search engine.
   
   
   
10. 54.67% of all website traffic comes from mobile devices. 
11. The number of websites in 2024 stands at over 1.1 billion.
12. About 60% of visitors aged 25 to 34 use chatbots on direct-to-consumer (D2C) websites.
13. 45% of consumers in the U.S. say they appreciate that chatbots answer their questions immediately.
14. On average, pop-ups only convert 3.09% of viewers, while the most successful ones have a conversion rate of 9.28%.
15. The average lifespan for a website is two years and seven months.

Most Popular Websites By Industry

In some industries, certain websites dominate the market in terms of traffic. 

The statistics below can provide insight into consumer preferences and how these websites maintain their leading positions:

1. YouTube is the most popular TV, movies and streaming website in the U.S., with a 74.77% share of visits.
   
   
   
2. Amazon is the most popular eCommerce and shopping website in the U.S., with 45.15% share of visits. 
3. eBay is the most popular second-hand shopping website in the U.S., with two-thirds of U.S. consumers saying they’ve bought something from it once. 
4. DoorDash is the leading restaurant and delivery website in the U.S., with 7.33% of desktop traffic.  
5. Zillow is the leading real estate website in the U.S., with 57 million monthly visits. It’s followed by Realtor (30 million) and Trulia (10 million). 
6. DraftKings is the most popular fantasy sports website in the U.S., with 7.56 million monthly visitors. It’s followed by FanDuel (6.02 million). 
7. ChatGPT is the most visited AI tool website globally, with 14.6 billion visits in 2023.
   
   
   
8. Capital One Shopping is the most visited coupon website in the U.S., with 17% of all desktop visits in this category of websites. 
9. Tripadvisor is the most popular travel and tourism website in the U.S., with 4.07% of desktop traffic. Airbnb follows with 4.02% market share. 
10. Chase is the leading finance website in the U.S., with 4.78% of desktop traffic in the finance sector.

International Website Statistics

The statistics we provided above concern website traffic in the U.S. 

Now let’s check out which sites receive the most traffic in other countries: 

1. Google had 171 million unique monthly visitors in Canada in 2022. 
2. Google is the most visited website in India, with 14.6 billion monthly visits. 
3. With 195.7 million monthly visits, Baidu is the most visited website in China.
   
   
   
4. Naver is the most visited website in South Korea, with 23 million unique monthly visitors. 
5. In August 2023, Google had over 2.8 billion visits in Russia, while Yandex had over 1.7 billion.

Website User Experience Statistics

User experience is one of the key elements to consider when designing a website.  

Good UX ensures visitors can easily navigate a website and find what they need. 

Take a look at some statistics that demonstrate how speed, design and functionality impact user interaction with websites:

1. An average user takes 0.05 seconds to form an opinion about a website.
2. If a mobile website takes more than 3 seconds to load, 53% of users will abandon it.
   
   
   
3. 88% of online consumers are less inclined to revisit a website after a poor experience.
4. Approximately 96.8% of website home pages have accessibility failures. 
5. 17% of website visitors in the U.S. abandon their orders due to site errors or crashes.

Website Ranking Statistics

How a website ranks on search engines is crucial to its visibility and traffic. 

Below, we listed the key stats on search engine results and the websites that have secured top positions: 

1. Only 40% of websites rank on the first page in SERPs. 
2. Local search advertising revenues amounted to $118.8 billion in 2023. 
3. 48% of the most visited websites across 10 countries block OpenAI’s crawlers. 
4. 96% of websites that rank in the top 10 on Google have over 1,000 links from unique domains.
   
   
   
5. The no. 1 ranking page in SERPs receives an additional 5% — 14.5% do-follow backlinks from new sites.

Website Traffic Statistics

Nothing indicates the success of a website like traffic. 

The stats we singled out highlight what engages the users and what pushes them away from websites:

1. The average website bounce rate is somewhere between 26% and 70%. The optimal range is between 25% and 40%. 
2. Bounce rate is highest on mobile devices, sitting at 51%.
   
   
   
3. An average user spends 88% more time on a website with video content. 
4. Cluttered pages see conversion rates drop by up to 95%. 
5. Publishing over 16 blog posts per month can increase website visits 3.5 times.

Create Your Website With Digital Silk

If you’re launching a new website, understanding these key statistics about websites empowers you to make informed decisions. 

A professionally designed and well-optimized website enhances your credibility, strengthens customer connections and drives sales. 

Digital Silk offers custom web design and custom web development services to its clients and strives to deliver measurable results.

Our experts can help you create a website that drives traffic, engages users and leads to more conversions.

Some of the other services we offer include:

• Branding  
• eCommerce web development
• Shopify web design and development

Contact us today to learn how we can build your website or use the form below to request a quote and book a free consultation with one of our experts.

Matt Loy

Matt is a seasoned IT professional with nearly two decades of experience in product development, strategy, and system architecture. His commitment to transforming businesses and enhancing their digital presence has led to strategic initiatives that consistently exceed client expectations. Matt has been instrumental in launching successful projects for leading global brands, significantly advancing their objectives and revenue. Drawing on his experience as a full-stack engineer, Matt navigates complex technical challenges with ease. He stays ahead of industry trends, fosters a collaborative work environment, and mentors teams to success. His strategic approach and diverse expertise in business and technology enable him to deliver innovative solutions and tangible results in demanding situations.