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Custom Web Development Company

Partner with a top-rated custom web development company to build a high-performance website. From engaging corporate sites to complex animations, create a digital experience that drives results.

  • Custom UX & UI Design
  • Search & Conversion Optimization
  • End-To-End Development
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Custom Web Development Services

Leverage the experience and creativity of our award-winning designers through our selection of web design services
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Custom Web Design

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Work with top web designers to build a custom website that’s optimized for local search and conversion.

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Custom Website Redesign

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Assess and improve your website design with the support of award-winning designers and expert digital strategists.

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eCommerce Web Design

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Our experts work with all leading eCommerce platforms, including Shopify, WooCommerce and Adobe Commerce (Magento) to deliver an eCommerce web design that fits your requirements.

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B2B Web Design

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Work with our team to build an industry-leading B2B website that serves as a powerful lead generation tool for your brand.

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Local SEO

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Looking to gain visibility in the market? Partner with our strategists to plan and implement a custom search engine optimization strategy.

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Our Clients

Reliable Custom Web Development Agency

We work with brands of all sizes and across industries to plan, design and develop custom solutions.

babiesrus logo
Babies R Us
rollink logo
Rollink
EV Universe logo
EV Universe
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Northwestern University
ibm logo
IBM
buddha brands logo
Buddha Brands
paul stuart logo
Paul Stuart
spar bernstein logo
Spar & Bernstein
Sony logo
Sony
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NewDevRev
Dognomics Logo
Dognomics
Mitsui Plastics logo
Mitsui Plastics
puma logo
Puma Energy
xerox logo
Xerox
enchant logo
Enchant Christmas
grenco logo
Grenco Science
OUR WORK

Featured Case Studies

Custom B2C, B2B and eCommerce solutions
optimized for traffic, engagement and conversion.
Featured
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ev
Electric Vehicle eCommerce Marketplace

Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.

Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.

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northwestern
Responsive University Web Design

Our full suite of agency solutions, from digital strategy to messaging, site architecture and responsive development, transformed Northwestern Medill’s online experience.

We produced an engaging, easy-to-use experience through micro-animations and a meticulously planned user journey to boost conversions and drive student and staff satisfaction.

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sony
Gamified Digital Platform

Our award-winning designers approached Sony Rewards’ aim to increase on-site engagements by delivering a stripped-back custom web design.

The intuitive technology website features easy-to-use dropdown navigation menus and crystal-clear CTAs to drive signups.

A scientist doing his work in a lab
SNP
Biotech Brand & Digital Presence Development

We delivered a custom website redesign alongside new brand positioning and brand messaging solutions to rebuild SNP Therapeutic’s visibility in the DNA testing market.

Following in-depth research, our brand and digital strategists crafted a corporate design across redefined site architecture.

A background image for Bang & Olufsen of a man wearing headphones
BO
Hi-Tech eCommerce Store

By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.

With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.

four people on a vacation
rollink solution-2
Premium Luggage e-Shop

From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.

Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.

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Trio of NewDevRev website images
Real Estate Digital Experience

Our web design and development specialists worked to provide NYC-based real estate firm NewDevRev with an upscale web design on a custom-developed platform.

Through a creative, responsive design that includes a tailor-made search and filter element, visitors can easily access NewDevRev’s upscale website.

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g2
Reimagined eSports Platform

Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.

Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.

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paul
Luxury eCommerce

We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.

Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.

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puma energy solution
Modern Energy Website Redesign

We delivered a modern website redesign for global energy company Puma Energy. Our team created a responsive web design with UX-optimized features, including strategically chosen typography, vibrant colors throughout and high-quality custom graphics, in turn increasing engagement by 63% in three weeks.

We also provided extensive keyword research and search engine optimization, helping to grow website visitors by 27% in the same period.

person cooking
ventura
Food & Beverage Web Development

We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.

Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.

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A trio of Modula website images
B2B eCommerce Design & Development

We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.

Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.

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A trio of Barton G website screenshots
Immersive Events Website

We delivered a creative, interactive website for one-of-a-kind restaurants and events brand Barton G. Using custom images and motion graphics, our designers and developers crafted an engaging UX that perfectly captures the Barton G brand.

Despite aiming to entertain visitors on every step with a “wow” factor UI, Barton G’s website also follows core UX principles and contains simple, yet striking, messaging that converts.

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Law Firm Digital Presence & Visibility

Our team worked with legal services provider Spar & Bernstein to extend the group’s online presence. To achieve this, we delivered a set of custom digital strategy, conversion-optimized messaging, responsive design and SEO solutions.

We improved LawSB’s keyword optimization, content and technical SEO strategy, extending the website’s organic traffic 14x in six months.

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Website Design Process

Take a peek behind the curtain and explore the custom web design process our team follows.
We build custom sites for brands of all sizes that deliver measurable results.

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Web Strategy

We use in-depth research and analysis as key pillars to build a step-by-step plan that expands your digital presence and drives online growth.

In this phase, we:

  • Identify your target audiences
  • Analyze user pain-points & define your UVPs
  • Define key performance indicators (KPIs)
  • Create a roadmap to growing your brand online
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Planning & Information Architecture

We utilize proven techniques to map your content, meet user intentions and create an engaging user experience. By outlining your site’s structure, we ensure seamless user journeys to key conversion points.

Here’s how our team does it:

  • We develop a base-level user flow & sitemap
  • We utilize wireframing to create a seamless conversion funnel
  • We add on-brand, consistent messaging to your structure
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Creative Design

This stage is where you will see your site come to life. Our award-winning designers implement your unique branding elements to add your identity to your custom web design in NYC.

With just 50 milliseconds to make a good first impression, your website needs to stand out. To achieve this, we:

  • Thoughtfully place design features to guide to the user journey
  • Utilize interactive videos & animations
  • Create custom, branded illustrations
  • Ensure accessibility & search engine optimization
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Responsive Development

A responsive website is fast, accessible and easy to navigate. It automatically scales to various screen sizes and devices, driving user experience and climbing search engine rankings.

To ensure your website reaches and satisfies every user, we:

  • Gather touchpoint & user-channel insights
  • Transform your wireframes into a flexible UI
  • Test across devices before approval & launch
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Quality Assurance (QA)

At Digital Silk, we pride ourselves on delivering measurable results and professional outcomes. By following a strict quality assurance (QA) protocol, we guarantee a high-quality digital experience for your brand.

To achieve this, we:

  • Actively involve our clients throughout every project
  • Meticulously test all designs to catch errors
  • Use tried-and-tested tools to secure before launch
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Launch & Optimization

Our end-to-end website design services in New York cover both launch and post-launch support. We meticulously monitor, test and optimize your website elements to ensure every part of your site is functioning optimally.

Our design specialists make this happen by:

  • Following a strict protocol for every website launch
  • Offering post-launch maintenance & optimization
  • Creating & implementing a digital marketing plan to drive awareness across touchpoints
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Our Experts Have Won Industry Awards

Recognized Web Design Experts

Awards
Digital Silk IMA award
Digital Silk Telly award
Marcon awards
Digital Silk Horizon Interactive award
Digital Silk Communicator award
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Recognition
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Expertise
  • Brand Strategy
  • Communication Strategy
  • Logo & Graphic Design
  • UI & UX Design
  • Package Design
  • Custom Web Design
  • eCommerce Development
  • Mobile App Development
  • Software & AI Development
  • ERP Portal Integration
  • Marketing Strategy
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Media Marketing
  • Email Marketing
  • Creative Copywriting
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • B2B Direct Marketing
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Before & After

Featured Website Redesigns

Our teams redesign websites across industries for measurable results.
Explore our redesign portfolio.

New Church logo
Powr logo
American University in Bulgaria logo
Ventura Foods logo
Verus tech group logo
BEFORE AFTER
New Church website design comparison - before and after redesign
Powr2 website design comparison - before and after redesign
American University in Bulgaria website design comparison - before and after redesign
Ventura Foods - website design comparison - before and after redesign
Verus tech. group website design comparison - before and after redesign

Our Web Design Case Studies

We deliver measurable results for brands across industries.
See for yourself.
A background image for Xerox of a man in a suit

Xerox needed a new strategy and website to capture B2B leads for their new printer technologies.

In 6 months we achieved:

20k

Sales Increase for Xerox Versalink

40k

Conversion Rate for Nurtured Leads

View Full Case Study
A trio of images highlighting Xerox's website design
A background image for doForms - Two workers in hard hats

doForms, provider of data collection mobile forms, needed a more user-friendly and SEO optimized website to grow conversions. 

In 2 months, we achieved: 

22%

increase in new traffic

1.5k

new organic keywords

View Full Case Study
A trio of images highlighting doForms' website design
A background image for FieldEdge of a woman standing with her arms folded

FieldEdge, a leading provider of field management solutions. needed to redesign their website to improve performance and attract more prospects. 

Shortly after launch, we achieved: 

19%

increase in overall traffic

50%

faster loading speed

View Full Case Study
FieldEdge's website design - Desktop, Mobile, and tablet design
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The Strategic Edge Of Custom Web Development

Enhanced User Experience

Digital Silk’s professional web development services focus on creating intuitive and user-friendly designs that improve site navigation and functionality.  

Our team defines client goals and target audiences during the digital strategy and planning phase, which enables us to deliver personalized user experiences and tailored website solutions. 

Digital Silk’s web developers rely on a user-centric approach, with cross-device responsiveness, fast loading times and seamless micro-interactions. 

Our custom web development company optimizes the user interface (UI) by prioritizing usability and performance, with clear website navigation, strategically placed calls-to-action and engaging on-page content. 

Brand-Specific Layouts And Features

As a full-service agency, Digital Silk assigns a dedicated management team to every project, including Digital and Brand Strategists, Project Managers and Client Partners. 

This team works closely with our web developers to ensure that our clients’ websites reflect their Unique Value Proposition and signature position in the competitive market. 

Our end-to-end web development solutions align with our clients’ core messaging, resonate with their target demographic and ensure optimal functionality across all devices. 

Digital Silk’s data-driven and conversion-focused practices result in greater brand recognition and consistency, increased user engagement and a higher Return on Investment (ROI). 

SEO-Optimized Solutions

Search engine optimization directly impacts brands’ online visibility and engagement rates. Our web development agency uses industry-leading practices to increase organic traffic and improve search engine rankings. 

Our custom web development company uses onsite SEO optimization, content and link-building strategies to boost brand awareness, improve lead generation and increase customer acquisition and retention. 

Robust Security Features

Digital Silk’s certified web developers deliver end-to-end security optimizations and performance updates to protect sensitive client information and consumer data. 

Our custom development agency uses SSL certifications, encrypted payment gateways and regular security patches to maintain your store’s integrity and protect confidential user data. 

Scalable Platforms

Digital Silk creates specific Unique Page Layout (UPL) templates based on our clients’ vision, conversion rate goals and brand identity.   

Our experienced web developers create custom-built sites that allow future modifications and additions, including tailored features, third-party integrations and unlimited child pages. 

Improved Engagement And Conversion Rates

Our team tailors our custom web development solutions to meet client goals and target audience preferences. 

With this information, Digital Silk develops personalized user experiences, optimized navigation and relevant content to foster higher user engagement.  

Additionally, our custom websites incorporate intuitive CTAs (calls-to-action) and streamlined checkout processes to help clients meet their conversion rate goals. 

WHY COMPANIES CHOOSE US

Digital Silk’s Unique Value As A Web Development Company

Project Ownership. Transparency. Results. 

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Expertise

Digital Silk is a full-service web design company, focused on growing brands online through a proactive, consultative approach.
Our team is comprised of passionate professionals who are not only experts in web design and development, branding, marketing and all things digital, but who act as expert consultants throughout every partnership to guide our clients at each step.
We take ownership of every project, operate with complete transparency and regular communication and drive measurable, long-term results for our clients.

Five-Star Reviews

By combining creativity, strategic thinking, and a passion for innovation, we have established ourselves as trusted partners in the success stories of numerous famous brands, delivering experiences that leave a lasting impact.
Our reviews on platforms like Clutch and DesignRush speak for themselves:

“The immediate outcome is a visually striking, engaging, informative website that accurately represents our firm. In time we expect a greater number of visitors and more conversions,” Nil Bhattacharya, CTO at Triad Securities, based in New York.

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Project Ownership

At Digital Silk, we’re not just another agency. We drive measurable results for your web design through custom strategies, expert recommendations and meticulous research, implementation and quality assurance processes.
As a full-service web design agency, we handle all of your digital needs under one roof, operating with complete transparency, regular communication and project ownership throughout the life of every partnership, to grow brands online.

Brand Growth

At Digital Silk, we grow brands online. Through our meticulous research and analysis, we gain valuable insights into market trends, consumer behavior and competitive landscapes.
And with that knowledge, we devise effective digital marketing strategies that optimize brand visibility, attract the right audience and drive engagement.
With Digital Silk as your partner, you can confidently navigate the digital landscape, unlock new opportunities and unleash the full potential of your brand.

Meet Our Web Development Experts

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Our Insights

What Is Custom Website Development?

Custom web development is the process of building your website or other digital solution from the ground up, specifically tailored to suit your business needs, serve your target audience and help you grow your brand online.

It includes several stages:

  • Research and analysis
  • Strategy and planning
  • Information Architecture
  • Frontend design and development
  • Backend design and development
  • Quality assurance and testing
  • Optimization and maintenance

What Is Custom Web Development?

Custom web development is the process of building your website or other digital solution from the ground up, specifically tailored to suit your business needs, serve your target audience and help you grow your brand online.

It includes several stages:

  • Research and analysis
  • Strategy and planning
  • Information Architecture
  • Frontend design and development
  • Backend design and development
  • Quality assurance and testing
  • Optimization and maintenance

If you weigh the pros and cons of having a tailored web solution, the list of benefits is much longer than the list of drawbacks.

And that brings us to the next question: Why should you consider developing a custom digital product for your business?

Why Do You Need Custom Web Design & Development?

Why Do You Need Custom Web Design & Development? 

17% of potential customers will abandon your brand after just one bad experience with it. From poor customer service to unresponsive websites, you want to address all the potential concerns before you lost all that potential revenue. 

Custom web design and development will let you tailor your website according to your target audience and needs.  

Let’s dive into the list of benefits from having a custom website, app, eCommerce platform or any other digital product. 

Let’s dive into that list of benefits to help you understand the advantages of having a custom website, app, eCommerce platform or any other digital product.

The benefits of custom web development may include:

  • A secure and reliable website with all the functionalities you need
  • A unique, original design that strongly appeals to your target audience
  • A distraction-free layout, optimized content and faster loading speeds
  • Original, on-brand images, professional photographs, illustrations or videos
  • Thoughtfully developed conversion funnels to increase your conversion rates
  • Complete on-page SEO for each page to help you rank higher in search results
  • A user-friendly interface to help your customers easily navigate all the way through
  • An excellent user experience that helps you decrease the churn rate and build a strong brand
  • A fully optimized website to boost performance speed, compatibility and accessibility
  • Handcrafted admin panels enabling your web administrators to quickly make changes

Additionally, a custom-built website, app or platform can serve as a strong competitive advantage that will pay off in the long run, even if it requires a larger investment to begin with.

The reasons for building custom solutions may vary, depending on your business industry, custom solution type (do you need a website, a web app, a membership platform, an eCommerce website or something else?), your business growth plan, your long-term goals and other factors.

One of the main reasons to invest in custom solutions is to offer an excellent user experience to your existing and potential customers, guided by experts in the field.

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When Do You Need Custom Web Development?

Scenarios when a tailor-made solution could benefit your business include:

  • You have specific requirements for an online platform: It may be a SaaS platform, a mobile or a web app, an online store, a subscription-based website, a booking platform, a cloud-based solution or anything else
  • You want to engage your audience with a unique, distinctive design and your audience expects nothing less from you: This is especially true for large organizations and industry leaders (think Google, Apple or IBM) which may see templates as an unacceptable solution
  • You have an idea for an innovative digital product: But you need help from experts to turn it into reality; this can work well for VC-backed start-ups and fast-growing companies
  • You have a big budget and complete creative freedom to design and develop a bold website that will truly stand out, even if it’s only to showcase your portfolio
  • You want to provide an exceptional user experience by paying attention to the tiniest details, from clear, consistent copy and engaging calls to action (CTAs) to a seamless checkout process, secure payment systems and data privacy

If you want to hire professionals for your custom web solutions, but you are not sure how to find the perfect match, check out these questions to ask a web design and development agency before outsourcing to experts.

Ask us about our web development process Set Up A Free Consultation

What Services Does A Custom Web Development Company Offer?

The type of services offered will depend on the type of agency you are considering to partner with for your custom project.

For example, if you hire a web design company, the services may include web design and development, app development and eCommerce development.

If you hire a web design agency, services may also include custom software engineering, branding and digital marketing.

Typically, custom development services include:

  • Frontend and backend web development: This includes UI/UX design, original content and a customized backend system, built from scratch or based on open-source CMS platforms.
  • Responsive website design and development: A responsive website that automatically fits different screen sizes from desktop to mobile is practically a web standard nowadays; you can also build a mobile-first website with a focus on mobile design that will then expand to fit the desktop screen size.
  • Web development for small and medium-sized businesses: This type of service might be the best solution for start-ups, SaaS companies and emerging digitized businesses; it can include anything from a five-page presentational website to a complete software solution suitable to your business type, style and needs.
  • Web development for large organizations and enterprises: Custom web development for larger organizations and multinational corporations may include complex websites with custom CMS solutions, intranets, dedicated AI-backed platforms, mobile, web and cross-platform apps, customizable big data systems, web development consultations and more.
  • eCommerce web development for online stores of all sizes: Whether you sell 100 or 10,000+ products, you can get a custom-made eCommerce platform for your business.
  • App design and development: Includes design and development of Android and iOS apps, desktop apps, progressive web apps (PWAs) and other applications.
  • Website support and maintenance: Once you launch your custom website, app, online store, SaaS platform or other digital product, you can count on a web development company to offer you full support and web maintenance in the years to come.
  • Website/Application migration: You can engage custom developers to safely and securely move your website or an application from one platform to another; for example, migration from WordPress to Shopify.
  • Website redesign: If your existing website isn’t providing the desired results conversion-wise or you want to update the old design to align it with your business growth and new industry trends, you can opt for a website redesign to rethink and reframe your digital presence.
Ask us about our website capabilities Talk To Our Experts

You (or the experts you hire) can use a theme-based CMS like WordPress or a template-based platform like Drupal to build a custom website.

Platforms and frameworks you can use to build a custom solution include:

  • WordPress: A free, open-source content management system (CMS) with plugin-based infrastructure for building websites from scratch or by using one of the core themes as a website skeleton to start building from there
  • WooCommerce: A WordPress plugin based on customizable themes created specifically for developing eCommerce solutions
  • Drupal: A free, open-source CMS with flexible, modular features for building dynamic digital products across industries, including FinTech, retail, healthcare, publishing, non-profits, government, sports and entertainment
  • Magento: A free, open-source platform written in PHP, designed for developing and maintaining eCommerce solutions for B2C, B2B, small, mid-size and enterprise-level businesses, as well as mobile and omnichannel commerce
  • Laravel: A PHP framework with an extensive ecosystem of dedicated tools for developing custom websites, web applications and platforms, mainly used for building complex digital solutions from the ground up
  • Shopify: An all-in-one eCommerce platform to help entrepreneurs and businesses of all sizes start, run and grow their online sales; you can use it on your own by customizing theme-based templates or you can hire certified Shopify developers to help you build a professional, custom solution

This list isn’t exhaustive – there are many other web technologies and frameworks you can choose, depending on the type of project. These include Python, Go, Ruby on Rails, JavaScript frameworks like React, Angular or Vue and more.

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Set Up A Consultation With Our Web Development Experts

We offer a free consultation & custom proposals for custom website design projects. Simply fill out the Request a Quote form, tell us about your goals and our experts will provide you with actionable insights and cost estimates.

Or, call us at (800) 206-9413 to start the conversation.

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Helpful FAQs

A custom website is a tailor-made digital platform that has been designed from scratch with your business needs in mind.

Unlike pre-built templates or themes, a custom website is uniquely created to meet your specific needs. With tailor-made features, elements and integrations, a custom website is both flexible and scalable to match user intent and support growth.

Custom web development is the process of building a customized website that gives your brand a one-of-a-kind online experience.

Developers will work on a software application, known as a content management system (CMS), that allows them to build and manage every aspect of a website.

By making CMS adaptations, developers can enable business owners to also update content and add pages once the website is live without any technical expertise.

Custom websites generally rank higher in search engine results pages, offer a better user experience, and therefore offer far more credibility.

Custom web development services provide a host of benefits for your business, and are an essential choice for any company that is serious about their online presence.

Some benefits include:


  • Improved user experience

  • Higher search engine rankings

  • Increased credibility and authority

The cost of a custom website can start at $15,000 and increase depending on a number of factors, such as the number of unique landing pages, the integrations required and the complexity of the design.

Yes, Digital Silk can integrate existing on-page content, user data and signature features into a new custom website. This ensures a smooth transition to the new site while still retaining essential elements from the previous design.  

The timeline for designing and developing a custom website depends on the complexity of the project — the number of unique landing pages, bespoke functionalities and third-party integrations. 

Informational sites typically take around three to four months to complete, while eCommerce stores generally require more time as they’re more complex by default. 

Yes, Digital Silk offers end-to-end hosting and maintenance packages post-launch. Our team performs daily and weekly backups, Cloudflare protection, performance monitoring, server security and plugin updates. 

Digital Silk hosts and maintains many large enterprises, as well as clients from highly security-sensitive industries like finance and aerospace with minimal disruptions. 

Digital Silk uses dedicated project management tools to keep track of internal progress, as well as weekly meetings and client check-ins to ensure our team meets project deadlines and clearly communicates necessary adjustments. 

Yes, our web development services use a mobile-first strategy that involves designing and developing websites for mobile devices first before optimizing it for desktop users.  

This way, your site can have a responsive design that adapts to different screen sizes and offers a seamless cross-platform user experience. 

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