Top 30 WooCommerce Statistics You Should Know

The latest WooCommerce statistics show just how dominant the platform is in the eCommerce sector.

It powers a significant portion of over 27 million eCommerce websites and continues to grow and expand its capabilities to meet the evolving needs of online businesses.

Let’s explore how this platform is shaping online shopping experiences across the world and examine the key statistics that highlight its impact and growth.

General WooCommerce Statistics

WooCommerce stands out as one of the most popular solutions in the eCommerce industry, alongside platforms like Shopify and Magento.

Its ease of use and extensive features make it a go-to option for businesses of all sizes looking to set up their online stores.

This section highlights the latest WooCommerce usage trends and shows its influence across different regions and industries:

1. WooCommerce powers around 6 million websites worldwide.
2. WooCommerce market share currently stands at 38.74%, making it the leading eCommerce software platform in the world.
3. Home and garden is the most popular category among global WooCommerce stores with 246,809 stores selling products in this niche.
4. Over 2 million websites in the U.S. use WooCommerce.
5. In the U.S., WooCommerce is the fourth most popular eCommerce software platform with a market share of 15%.
6. WooCommerce is the fourth most popular eCommerce software platform in Canada with a market share of 14%.
7. In Europe, WooCommerce ties with Magento for the most popular eCommerce software platform with a market share of 18%.
8. In the U.K., WooCommerce is the third most used eCommerce software platform with a market share of 18%.
9. WooCommerce is the leading eCommerce market software platform in Italy, holding 26% of the market.
10. WooCommerce is the second most popular eCommerce software platform in the Netherlands with a market share of 20%, trailing only behind Shopify, which has a market share of 24%.
11. With a market share of 19%, WooCommerce is also the second biggest eCommerce platform in Mexico.
12. 37.1% of all WooCommerce stores use Instagram, making it the most popular social media platform among the users of the platform. Facebook ranks second with 35.9% of WooCommerce stores using it, while YouTube is third with 12.1%.
13. 27.8% of all WooCommerce stores sell between one and nine different products. 8.8% of them sell between 10 and 24 different products.
14. Over 2 million WooCommerce stores use a .com domain.
15. WooCommerce, the most popular eCommerce platform, saw 24.4% of its clients switch to other platforms in 2024.

WooCommerce Plugin Statistics

The WooCommerce plugin has become a cornerstone for WordPress users who want to sell their products online.

The latest data highlights the significant impact this plugin has on the eCommerce industry:

1. The WooCommerce plugin for WordPress has been downloaded over 350 million times.
2. The WooCommerce plugin reached its peak daily downloads for 2024 on June 10th, with an impressive total of 1,940,588.
3. Over 950 extensions are available on the WooCommerce website.
4. WooCommerce Plugin on WordPress is available in 69 languages.
5. The Smart Coupons plugin for WooCommerce has over 30,000 active installations.
6. Over 1,500 WooCommerce plugins are available on CodeCanyon.

WooCommerce Revenue Statistics

WooCommerce powers both small businesses and large companies that generate significant sales each year.  

Below, we look at the most important revenue-related statistics that showcase the platform’s impact on businesses worldwide:

1. Over 22,000 websites that use WooCommerce have more than $100,000 in annual sales revenue. 
2. Around 300 WooCommerce-powered websites have an annual revenue of over $1 million. 
3. The average order value for WooCommerce stores is $148.53. 
4. WooCommerce’s estimated annual revenue currently stands at $27.9 million per year.

WooCommerce Historical Statistics

After exploring the key WooCommerce stats, it’s time to learn more about its journey from launch to becoming the leading global eCommerce platform.  

This section highlights the key milestones that have marked its growth:

1. WooCommerce was launched on September 27, 2011. 
2. WooCommerce hit 1 million downloads in 2013, less than two years after its release. 
3. In 2015, the eCommerce software platform reached 7 million downloads. 
4. That same year (2015) and just six months later, the platform had 10 million downloads. 
5. Automattic acquired WooCommerce in 2015 in a deal worth over $30 million.

Build Your WooCommerce Store With Digital Silk

The WooCommerce statistics we explored demonstrate that the platform is a true powerhouse in the world of eCommerce.  

They also reveal how the best WooCommerce websites can thrive and generate substantial revenue. To achieve this, they have to leverage strategic design, optimize performance, and create user-friendly interfaces.

Digital Silk is an end-to-end web design company that offers custom WooCommerce development services.

Whether you’re looking to build an online store from scratch or enhance an existing one, our experts can help you create a seamless shopping experience on your website.

Other services we offer include:

• Custom web design
• Custom web development
• eCommerce web development
• Complete branding services

Visit our contact us page, call us at (800) 206-9413, or request a free consultation by filling out the Request a quote form below.

Ljubomir Lukic

Director of ECommerce Development

Ljubomir holds a Master’s Degree in Information Technologies and won the customer excellence award in 2015. He is passionate about utilizing the best eCommerce practices to build custom deliverables. For a decade, he has worked with leading commerce companies, including Diesel, Manfrotto, Vangard, Lowepro & Joby, Puma, Nili Lottan, Onlinestores, POC and others.