Driving eCommerce Growth With UX Innovation
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ShadePro, a leading provider of RV awnings and outdoor accessories, needed a modern site to improve conversions and guide users to the right products.
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We redesigned the platform with a streamlined UI, a custom sales configurator and a simplified path to purchase built for growth and performance.
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Just weeks after launch, daily revenue jumped +155.8%, conversion friction dropped and long-term performance remained strong.
ShadePro
The Challenge
search performance by simplifing product discovery for its diverse RV-focused audience.
Disjointed Online Experience
The old site lacked structure and intuitive navigation, making it hard for users to browse confidently.
Low Conversion Efficiency
Customers often abandoned sessions due to friction in finding the right products.
Outdated Design & UX
The interface didn’t reflect ShadePro’s brand evolution or meet modern eCommerce expectations.
No Guided Product Selection
Without product-matching tools, potential sales were lost during decision-making.
The Solution
development to deliver a faster, smarter shopping experience.
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Strategic Site Planning
Created a data-driven sitemap and user flow to improve navigation and clarity. -
UX-Centered Web Design
Introduced a clean, responsive website design tailored to ShadePro’s core customer personas. -
Custom Sales Configurator
Built an interactive tool that recommends products based on user needs, reducing friction and guiding decisions. -
Full Development & Launch
Executed end-to-end development and quality assurance, launching the new site in February 2025.
The Results
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Revenue surged post-launch155.8%increase on March 9, 2025, just weeks after the new site went live
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Sustained growthcontinued after launch, signaling long-term performance improvements
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Smarter user journeysthanks to a custom configurator guiding customers to the right products
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Stronger brand perceptionwith a polished new design that boosted ShadePro’s credibility online
Solutions That Drive
Lasting Growth
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ZipTie set out to simplify those workflows through technology, but needed a digital presence that could communicate that value with equal clarity.
Through strategic UX design, streamlined messaging and a more intuitive website experience, we translated the platform’s capabilities into a compelling story that resonates with decision-makers.
Geissele Elevating A Brand Built On Precision
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Geissele needed a digital experience that reflected the same craftsmanship, reliability and attention to detail that customers associate with its products.
Through strategic UX enhancements, refined product storytelling and a more intuitive shopping experience, the brand strengthened its ability to connect with customers online.
Smallwood’s Yachtwear Bringing The Boating Lifestyle To Life Online
For customers, Smallwood’s Yachtwear is more than apparel. It’s a reflection of time spent on the water and a passion for coastal living.
The challenge was creating a digital experience that could communicate that identity while delivering a seamless shopping journey.
A refined website experience combined compelling brand storytelling, improved usability and stronger product presentation.
Modula Helping Complex Solutions Reach The Right Audience
For companies operating in specialized industries, educating the market can be just as important as generating leads.
Modula needed a marketing strategy that could simplify complex product offerings while increasing visibility among high-intent buyers.
By combining search optimization, targeted advertising and educational content, the brand strengthened its online presence and created more opportunities for engagement.
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