Project Fire Buddies Before and After - Optimized

The Challenge

Project Fire Buddies was growing across the U.S., but its web desgin wasn’t keeping pace. The nonprofit needed a modern platform that could communicate its mission and inspire meaningful engagement.

Low Engagement & Short Sessions

Visitors spent under 1 minute on the site and viewed fewer than two pages per session, signaling a disconnect between content, UX and user expectations.

Limited Organic Reach

Most traffic came from social or direct sources, with minimal search engine visibility, limiting the organization’s ability to attract new supporters and referrals.

Outdated, Friction-Filled Mobile Experience

With over 80% of traffic coming from mobile devices, the outdated design created high friction and poor accessibility for the majority of visitors.

project-fire-buddies-stacked

The Solution

We designed a heartfelt, conversion-focused experience that combined emotional storytelling,
mobile usability and a strategic SEO framework to drive awareness and action.

  • Story-First Visual Design

    We brought real stories, testimonials and imagery to the forefront, creating an emotional connection that aligned with the nonprofit’s mission and values.

  • Mobile-First, ADA-Compliant UX

    The site was rebuilt for mobile accessibility, inclusive interaction and seamless navigation to support user needs across all devices and abilities.

  • Conversion & SEO Optimization

    Key CTAs like “Donate,” “Refer a Child” and “Start a Chapter” were strategically placed and supported by optimized content structure. This can improve search engine visibility, boost user engagement and support long-term marketing strategies.
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project-fire-buddies-three-pages-flip

The Results

We delivered a story-first, mobile-first web design for Project Fire Buddies, built to ADA standards with key actions like “Donate,” “Refer a Child” and “Start a Chapter” placed where they matter. An SEO-driven content structure supported the nonprofit’s national growth.
  • Increase in avg. engagement
    time per user by
    16.2%
    Visitors stayed longer, signaling deeper connection with the content
  • Increase in user
    engagement events by
    37.4%
    Shows stronger interaction and
    scroll activity site-wide
  • Organic + Direct
    Traffic Increased by
    3.8%
    Stronger search visibility (+2.9%) and direct engagement (+4.8%) despite a 4.6% drop in overall users
  • Chapters & Mission
    Pages leading engagement
    13.3K
    Homepage and “Chapters” content
    generated the most user interest
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