Picture Perfect Cleaning: Growth Through SEO-Optimized Redesign
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Picture Perfect Cleaning, a leading commercial cleaning company in Calgary, needed a new web design to restore lost SEO rankings, modernize its brand and generate more B2B leads as it expanded into new markets.
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We created a custom, SEO-optimized website that builds trust, highlights community values and scales with the company’s growth.
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Within two months of launch, sessions rose by 47.44%, engaged sessions by 71.22% and average engagement time by 124.73%.
Picture Perfect Cleaning
The Challenge
website limited the company’s visibility, credibility and growth.
Declining SEO Performance
Lost top rankings reduced visibility in search results, cutting into organic traffic and lead opportunities.
Outdated Design & UX
The dated site failed to reflect the company’s scale or values, creating a disconnect between reputation and digital presence.
Weak Conversion Paths
Limited calls-to-action (CTAs) and unclear user flows made it difficult to turn visitors into qualified B2B leads.
Limited Scalability
The platform lacked flexibility to support growth, making expansion into new markets like Edmonton challenging.
The Solution
SEO-optimized website aligned with their values of People, Planet, Responsibility.
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Tailored Content Strategy
Messaging was shaped around the company’s key audiences, from schools and gyms to offices, healthcare facilities and auto shops, with an emphasis on long-term partnerships and repeat services. -
SEO-Optimized Architecture
A restructured site with keyword-focused landing pages and HubSpot CRM integration to capture, track and nurture inbound leads more effectively. -
Modern, Scalable Design
A clean, custom website design that communicates trust and community commitment while allowing the flexibility to grow with new pages and campaigns. -
Community & Sustainability Messaging
Dedicated sections highlight the company’s employee-first culture and social initiatives, helping them connect with clients who value responsible business practices. -
Dynamic Visuals & Motion Graphics
Engaging visuals and subtle motion effects that bring services to life and reinforce the brand’s professionalism. -
Improved UX & Accessibility
Simplified navigation and clear user flows that make it easy for prospects to find information, build trust and contact the team.
The Results
quickly began delivering impact:
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Sessions increased by47.44%driven by stronger SEO and improved navigation
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Engaged sessions grew by71.22%with engagement times 3x higher than direct traffic
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Average engagement
time rose by124.73%clear pathways keep
users engaged
our finished projects
Featured Case Studies
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Based on audience behavior, we also emphasized visible phone numbers throughout the site and built a strong SEO foundation to improve clarity, reduce hesitation and position Angst Cleaning as a responsive commercial cleaning partner.
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Evergreene Homes’ Buyer-Focused Platform
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Behind the scenes, a robust SEO framework supports long-term visibility and creates the foundation for future organic, paid and lead-generation growth.
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