The Pennsylvania Compensation Rating Bureau
The Challenge
making it hard for members to find critical regulatory content.
Heavy Reliance on Static PDFs
Members had to download and manually search through large PDF documents to locate specific rules, rates or manual sections, creating friction for carriers, employers and agents who needed quick access to current regulatory content.
Limited Searchability
With no centralized search capability, users couldn’t efficiently locate specific manuals, circulars or updates without knowing exactly where to look.
This resulted in repeated support requests and frustrated members losing time on a resource that should have been frictionless.
Difficulty Locating Current Manual Versions
Members frequently encountered outdated documents with no clear signal of what was current.
Without visible version control or structured update indicators, the risk of working from superseded regulatory content was a constant concern.
Outdated IA
The website design was built around PCRB’s internal organizational logic rather than the actual workflows of its members.
Carriers, employers, agents and actuaries had no tailored pathways, everyone faced the same undifferentiated structure regardless of what they needed.
No Scalable Foundation for Content Governance
Adding, updating or retiring regulatory content required significant manual effort, with no structured CMS to manage the process.
This created bottlenecks for the PCRB team, risked content inconsistencies and left the organization without a platform it could confidently grow its digital marketing and content efforts on.
Turning Vision
Into Reality
Delivering 200k New Users For Xceedance In 6 Months
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We handled everything from naming and brand strategy to visual identity, building a system that balanced financial credibility with approachability across every touchpoint.
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