A Social Strategy That Drove 1.2M+ Video Views & 22K TikTok Followers
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Lifestyle, the Emmy-winning entertainment production team behind Lifestyle with Roy Ice, reached over 4M weekly viewers on TV but had no presence on TikTok and saw stagnant performance on Instagram, missing opportunities to connect with a younger, mobile-first audience.
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We crafted a platform-native short-form video strategy that repurposed hundreds of long-form episodes, launched TikTok from scratch, optimized Instagram content and introduced trend-driven, behind-the-scenes storytelling.
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In just a few months, Faith for Today gained +1.2M video views, +21K TikTok followers and achieved a 4.2% Instagram engagement rate with strengthening their web presence and positioning the brand for long-term digital growth and influencer-level visibility.
The Challenge
But their social platforms lacked strategy, consistency and performance.
No TikTok Presence
Faith for Today hadn’t launched a TikTok account, missing a major channel for reaching Gen Z and Millennial audiences.
Underleveraged Content Library
Hundreds of long-form episodes sat unused, with no system in place to turn them into short-form digital assets.
Stagnant Instagram Engagement
Posts were inconsistent and unbranded, resulting in poor reach, low engagement and no follower growth.
The Solution
community and position Lifestyle as a modern, mobile-first content brand.
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Short-Form Video Editing
Cut 100+ long-form episodes into branded Reels and TikToks with hooks, subtitles and a bold visual identity, applying website design principles of clarity and hierarchy to each edit. -
Platform-Native Trend Strategy
Provided weekly trend guidance and topical content ideas to capitalize on viral moments. -
Guest Collab Integration
Used Instagram Collabs with celebrity guests to expand reach and credibility. -
Behind-The-Scenes Production
Captured exclusive B-roll and interview moments to deepen brand connection and fill content gaps. -
Cross-Channel Content Distribution
Repurposed videos for Facebook and Twitter to extend visibility across channels.
The Results
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Total video views surpassed1.2Mincluding short-form edits from archived episodes and new trend-driven content
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Gained over21Knew TikTok followers through organic reach and platform-native storytelling
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Instagram engagement rate averaged4.2%Driven by short-form video, B-roll content and consistent posting
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Increase in Instagram engagements over1.7KRising from minimal activity to over 13,000+ total interactions
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TikTok reach grew by654%With consistent content strategy and collaboration with guests
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