Turning Product Education Into a Scalable Learning Platform
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iS Clinical EDU serves licensed skincare professionals in 130+ countries, but its course platform wasn’t built to guide new sign-ups smoothly to their first completed course.
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Digital Silk delivered a custom web design for the site, migrated courses to LearnDash for a streamlined experience, and built a welcome email flow to nurture new sign-ups.
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In its first three months live, the welcome flow drove 69 course enrollments, with a 55.2% open rate and course-start performance that grew 5.5x as the flow was optimized.
The Challenge
A Fragmented Course Experience
Courses weren’t running on a purpose-built learning platform, making it harder for professionals to browse, enroll in and track progress across the growing course library in one consistent place.
No Structured Path From Sign-Up to First Course
New registrants had no dedicated nurture sequence guiding them from account creation toward actually starting a course, leaving engagement to chance in the critical first days after sign-up.
Limited Ongoing Technical Support
As a continually growing platform, adding new education courses, instructors and resources, iS Clinical EDU needed an ongoing technical partner rather than a one-time build to keep the experience running smoothly.
The Solution
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Website Redesign & LearnDash Migration
We delivered a new web design to iS Clinical EDU and migrated its full course library onto LearnDash, giving professionals a more streamlined way to browse categories, enroll in courses and track their progress. -
Ongoing Website Support
We continued providing hands-on website support after launch, keeping the platform stable and current as new courses, certifications and instructors were added over time. -
Welcome Flow Email Strategy
We built a dedicated welcome email flow to guide new sign-ups toward their first course, then continuously tested and refined messaging within the flow, an iterative process that compounded results significantly over just a few months.
The Results
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+51.9%click-to-course conversion rate
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+940%increase in monthly course starts
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69course enrollments driven directly by the welcome flow
1000+ Completed Projects
Northwestern University Responsive Education Website Design
Northwestern University needed a site that worked for students, faculty and prospective applicants without feeling like three different websites stitched together.
We unified the messaging, rebuilt the architecture to be fully responsive and designed user flows with micro-animations.
Usability scores went up after launch and so did conversions, with users spending more time on site and taking more meaningful actions like submitting applications and requesting information.
Savvas’ Smarter Website UX & User Journeys
Savvas Learning Company needed a complete rethink of their online customer and technical support experience.
We rebuilt the architecture around what people want to do, not who they are, so anyone could jump straight in
We built an interactive prototype, tested it remotely with 11 teachers and school administrators across six real scenarios and refined the experience before anything went live.
Miami Country Day School’s Education UI
MCDS is a top private school in Miami with 60+ pages, serving serve parents, students, faculty and alumni all at once.
We worked with over 5,000 images to capture the real feel of campus life and wrote custom copy for every audience segment.
The site launched in three months, resulting in a 15% increase in organic traffic and a 32% drop in bounce rate.
Culinary Academy Of Las Vegas Education Website Design
CALV is a nonprofit hospitality training center whose old site was losing visitors in under 15 seconds, with bounce rates above 90%.
We redesigned the full experience with a mobile-first approach, restructured the navigation and built out an SEO foundation.
Within eight months, the average visit duration increased by 1,200%, bounce rates dropped 21% and total traffic grew by nearly 70%.
A Digital Overhaul For Good Reason Houston
Good Reason Houston is a nonprofit organization dedicated to improving public education in the region.
We developed a full digital strategy, restructured the information architecture and designed and built a custom WordPress site.
Our experts added features like Tableau data visualization, a mega menu navigation, donation integration, JazzHR for careers and a modular CMS with Gutenberg blocks and Advanced Custom Fields.
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