A Website Redesign For Lead Generation, Local SEO & Caregiver Engagement
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Hopewell In-Home Senior Care’s outdated website limited local lead generation, misrouting inquiries and leaving staff dependent on an external vendor for content updates.
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We created a conversion-focused WordPress platform, addressing local search, office-level inquiry routing, caregiver recruitment and veteran care awareness.
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Comparing May 1 to May 26, 2026 to the previous period, the redesigned site drove a 12.06% increase in engagement rate and an 11.81% increase in engaged sessions per active user.
The Challenge
referral partners, caregivers, veterans and future market expansion.
Outdated Interface With Limited Control
The existing website was 12 to 15 years old and no longer reflected the brand’s credibility, compassion or professionalism.
The team also couldn’t update staff information, service pages, blog posts, images or location details without relying on an unresponsive external vendor.
Low SEO Visibility
The company needed better organic visibility across local Florida markets and service-specific searches.
Lead Routing & Phone Call Generation
Form submissions weren’t properly routed by location, which created issues for its offices across Tallahassee, Gainesville, Jacksonville and Tampa.
Moreover, phone calls, the primary way families wanted to reach Hopewell, required clear and quick conversion points.
Caregiver Recruitment & Veteran Care Options
As caregiver applications were a core business function, especially on mobile, they needed to be prominent and easy to complete.
Veterans were also a major client segment, requiring a dedicated page and messaging around VA-covered in-home care.
Accessibility Considerations
Hopewell wanted guidance aligned with WCAG AA-oriented best practices, so we recommended accessibility best practices and optional AA-level compliance.
The Solution
caregivers applying for roles and the internal team maintaining the content.
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A Positioning-Led Visual Refresh
We preserved the existing logo while modernizing the visual system, content structure and overall user experience to create a warmer and more credible healthcare platform. -
Simplified User Journeys For Patients
Since many families look for caregivers during stressful or emotional moments, we simplified the main conversion points, added better calls-to-action (CTA) placement and clarified the navigation. -
Local SEO Across Service & Location Pages
We built location pages, service content, blog resources and scalable templates to improve visibility for service-based and location-based searches. -
Office-Level Routing & An Interactive Map
Our experts created office-level pages and an interactive map to help families identify the right location by geography, country and service area. -
A Scalable WordPress Website
The custom website allows the staff to manage website updates without external help.
The platform was developed with performance, accessibility, mobile usability and long-term scalability in mind, which supports future SEO, PPC, content and other marketing initiatives.
The Results
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12.06%increase in engagement rate
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11.81%boost in engaged sessions per active user
A Responsive Care Experience For ABC Senior Services
We created a clearer site structure with mobile-friendly layouts and easy-to-follow content.
Families can quickly find information about in-home care, companionship, care coordination and daily support.
SEO improvements also helped strengthen visibility, authority and lead generation.
Best Buy Health’s Flexible Digital Platform
Best Buy Health needed a faster redesign process without sacrificing quality.
We adapted the existing website framework to improve efficiency and reduce unnecessary redevelopment.
The finished platform features smoother navigation, interactive content and a modular system built for future growth.
A Trust-Focused Website For MD Total Wellness
The new MD Total Wellness website brings the brand’s updated identity and positioning together in one cohesive experience.
Refined colors, distinctive interface details and a complete logo system create a polished visual presence.
Typography, imagery and messaging reinforce its patient-centered approach to holistic wellness.
TRC Healthcare’s Education Platform Revamp
TRC Healthcare required a website that clearly communicated its mission, services and industry impact.
We reorganized the platform so visitors can explore its educational offerings with less effort.
Human-focused design and straightforward messaging now highlight the value it provides to healthcare professionals.
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