Hexcel: Improving Digital Engagement Through High-Performance Website UX
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Hexcel’s previous website limited discoverability, user engagement and its ability to showcase technical expertise and product capabilities across a global B2B audience.
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Our team redesigned the site with clearer product architecture, improved content pathways for technical users, improved SEO foundations and a scalable CMS.
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Comparing February 6 to March 13, 2026 to the previous period, active users grew 132%, engaged sessions climbed 76.52% and returning users rose 70.1%.
The Challenge
As a global leader in advanced composite materials across aerospace, defense, industrial and transportation, Hexcel’s website has to communicate its technical leadership while supporting complex B2B buyer journeys.
Complex Product Information Architecture
Engineers, procurement teams and partners had issues quickly locating relevant materials, technologies and specifications.
Limited Engagement Pathways
Technical audiences had few pathways guiding them toward deeper product exploration or supporting resources.
SEO Limitations & Discoverability Issues
Site structure constraints limited discoverability for high-intent industry searches.
Inconsistent Messaging & Content Organization
The brand was failing to communicate its innovation leadership across industries and applications.
Performance & Usability Gaps
There was plenty of room for improvement across load speed, mobile responsiveness and the overall user experience.
The Solution
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Reorganized Product & Technology Architecture
Our team restructured the site to showcase Hexcel’s composite materials, technologies and industry applications more clearly. -
Engagement-Driven UX For Technical Audiences
We designed a streamlined experience for engineers, procurement teams and industry stakeholders researching advanced materials. Clearer content pathways now lead them toward deeper exploration of technologies, products and supporting documentation. -
SEO Foundation For Industry Searches
Our experts built the custom site on a scalable CMS, with flexible page modules to support ongoing product updates, industry insights and marketing initiatives. -
Broader QA & Performance Testing
We optimized load times and responsiveness across devices, then ran extensive QA testing to confirm a consistent experience.
The Results
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+132%increase in active users
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+76.52%growth in engaged sessions
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+70.1%rise in returning users
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