Elevating A Legacy Brand With A Modern Digital Experience
-
Helinet needed a site that matched the sophistication of its aviation services and supported growth across multiple business lines.
-
We delivered a high-end redesign with tailored UX, visual storytelling and simplified lead funnels built for long-term scalability.
-
Since launch, engagement rate rose +31.1%, conversions increased +152% and average engagement time jumped +31.36%.
Helinet Aviation
The Challenge
premium brand and supported growth across diverse service areas.
Outdated User Experience
The design no longer resonated with Helinet’s high-profile clientele, especially luxury and enterprise users.
Fragmented Messaging
Each service area lacked tailored storytelling, making it harder to communicate value across charter, production and medical operations.
Weak SEO & Lead Capture
Limited optimization and technical constraints reduced organic visibility and site performance.
Complex Navigation
Overcrowded menus and scattered CTAs made it difficult for users to find relevant information or convert.
Restrictive CMS
The ExpressionEngine backend limited scalability and made it hard to manage content updates.
The Solution
with functionality built for engagement, conversion and scale.
-
Tailored UX Architecture
Each service vertical, including Charter, Production, ENG, Utility, Air Medical, Helinet Technologies and Aircraft Management, received a custom layout and user journey. -
Immersive Visual Storytelling
We integrated a 15–20 second splash video on the homepage and strategically embedded high-quality visual assets across key pages. -
Conversion-Focused Design
Simplified lead forms and CTAs streamlined inquiries, especially for Charter and Production services. -
Luxury-Inspired UI
We introduced motion, modular content blocks and clean navigation to align with the high-end expectations of Helinet’s audience. -
CMS Overhaul
Migrated the site to a modern, flexible CMS, reducing technical debt and enabling easier updates and scalability. -
SEO-Ready Framework
The rebuild included schema markup, optimized page speed and structured content for long-term visibility. -
Ongoing Support
We provided a post-launch roadmap for future design updates, performance monitoring and campaign integration.
The Results
We delivered a high-end website redesign for Helinet Aviation with tailored journeys for each service line, from charter to air medical. The rebuild includes an SEO-ready framework for the California aviation brand, with schema markup and faster page speed to support long-term visibility.
-
Engagement rate increased31,1%with users exploring more
content across service lines -
Engaged sessions per user grew50,1%as optimized journeys kept visitors
more active and invested -
Average engagement time rose31,36%driven by video integration
and improved UX -
Organic traffic climbed152%following simplified lead capture
and strategic CTA placement -
Organic traffic climbed152%following simplified lead capture
and strategic CTA placement
Featured Case Studies
Massimo Motor’s New Website Design
A complex mix of dealer sales, direct-to-consumer purchasing and a large powersports catalog shaped our redesign for Massimo Motor.
We created a custom Shopify eCommerce platform with NetSuite integration through Celigo, real-time inventory and order syncing, EKHO-supported vehicle checkout and a dual B2C/B2B purchase journey.
Our team also introduced product-focused web design, improved mega menu navigation, advanced filtering and a dealer locator, so customers can explore products, find service centers and move through the buying journey.
Custom Web Design For POWR2
POWR2 is an industrial energy storage provider that needed a site built to generate and convert leads.
We designed a custom website with tailored graphics, a dynamic counter element and bold social proof, all structured to keep visitors engaged and moving toward a conversion.
Luxury Yacht Website Rebrand
Lannika Yachts underwent a complete website rebrand to elevate its presence in the luxury marine market.
The new positioning was built around audience insights and value-driven messaging pillars, ensuring stronger relevance with discerning clientele.
Better Product Discovery For FlexProtect
FlexProtect’s redesigned website brings its vehicle tracking and recovery solutions into a clearer, more user-friendly experience.
We reorganized the site around core offerings like stolen vehicle recovery, connected vehicle services and tracking for RVs, trailers and powersports, while highlighting differentiators such as nationwide coverage, crash detection and recall alerts.
Our experts also created distinct pathways for consumers, dealers and fleet audiences, helping users understand product value faster and take the next step.
Insights Delivered To Your Inbox
"*" indicates required fields
Digitizing Your Business Growth
Start A Conversation With Us
"*" indicates required fields