A Website Redesign Focused On SEO, User Engagement And Legal Authority
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Frantz Law Group is a nationally recognized litigation and personal injury law firm with experience across wildfire litigation, mass torts, corporate litigation, public entity representation and personal injury claims.Â
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Our team modernized the outdated website through a strategic redesign and brand refinement initiative focused on SEO preservation, conversion-focused UX, multilingual scalability and authority-driven storytelling tailored to both B2C and B2B legal audiences.Â
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Engagement rate jumped 8.07%, average engagement time per session rose 28.73% and average engagement time per active user climbed 19.96%.Â
Frantz Law Group
The Challenge
including wildfire litigation, mass torts and personal injury.
However, the firm’s existing site no longer reflected its market authority
or supported modern lead-generation expectations.
An Outdated Website Experience
The website felt antiquated, cluttered and difficult to navigate, weakening credibility and trust for prospective clients.
Low On-Site Engagement
Visitors spent an average of only 32 seconds on the website, indicating poor content structure, weak UX structure and limited engagement opportunities.
SEO Preservation During Migration
It already ranked well for select high-value litigation terms, especially in wildfire litigation. A redesign couldn’t come at the cost of visibility. We had to preserve the existing SEO equity while creating a better foundation for future organic growth.
Complex Audience Journeys
Frantz Law Group served multiple audiences across personal injury, mass torts, corporate litigation and public entity representation. Each audience required its own user path and messaging strategy.
Overreliance On Paid Media
The firm relied significantly on paid search and paid social campaigns because the existing website underperformed organically.
Spanish SEO Limitations
The existing multilingual functionality failed to properly index Spanish-language content in Google, limiting reach within a key target market.
Brand & Messaging Inconsistencies
The digital identity and value proposition didn’t fully match the firm’s legal reputation. Our goal was to present its authority, experience and practice areas more consistently.
The Solution
focused on authority-building, SEO continuity and conversion optimization.Â
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Strategic Brand & Website PositioningÂ
We refined the firm’s positioning to communicate authority, credibility and litigation expertise, along with creating a modern visual direction aligned with top-performing competitors.
Our team structured the messaging and value proposition to support both emotional personal injury journeys and professional B2B legal audiences. -
Conversion-Focused Website Design & Information ArchitectureÂ
Our experts reorganized the sitemap and added dedicated conversion funnels, optimized calls-to-action (CTAs) and mobile layouts for distinct user journeys and target audiences. -
SEO-Driven Website Migration & Content StrategyÂ
We protected the firm’s organic search visibility with a thorough content audit, redirect strategies and optimized page structures, metadata hierarchy and content organization.
Our experts also created blog, media center and Spanish-language SEO frameworks for legal content growth and proper multilingual indexation. -
Technical Foundation & Scalability
The firm’s custom WordPress site supports long-term scalability and easy content management, while preserving the HubSpot CRM integration for lead management continuity.
We laid the foundation for future SEO, paid media, content marketing, legal resource expansion and multilingual growth.Â
The Results
We then rebuilt its information architecture in a conversion-focused web design for Frantz Law Group. An SEO-driven migration protected its organic visibility through the relaunch, and average engagement time per session rose 28.73%.
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8.07%increase in engagement rateÂ
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28.73%increase in average engagement time per sessionÂ
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19.96%increase in average engagement time per active user
Mass Torts Website For Watts Law Firm
We created a bold website for Watts Law Firm that presents its Mass Torts work with confidence, clarity and a more personal tone.
Video bios and client testimonials introduce the attorneys behind the firm, helping visitors connect with the people guiding each case.
Custom case-type pages, tailored forms and helpful resources make it easier for potential clients to understand their options and take the next step.
Organic Growth For Spar & Bernstein
Spar & Bernstein’s digital strategy combined messaging, design and SEO to expand the firm’s reach in search and bring more prospective clients to the site.
Our team targeted high-value keywords, expanded content and addressed technical SEO issues that were limiting organic performance.
Within six months, organic traffic grew 14x, increasing visibility for the firm and creating more opportunities for client inquiries.
GrowPath’s Revenue Calculator Lead Funnel
For GrowPath, we built a website experience that turns legal tech interest into qualified demo requests through sharper messaging and intentional page flow.
An interactive revenue calculator gives visitors a quick way to understand the platform’s potential impact before speaking with sales.
Every key navigation path points back to the Request a Demo page, keeping the site focused on lead generation without making the journey feel forced.
High-Net-Worth UX For Vacca Family Law
With Vacca Family Law Group, our focus was on creating a refined digital experience for high-net-worth clients navigating private and sensitive family law matters.
We redesigned the site around Andrea Vacca’s collaborative divorce expertise, using calm messaging, clean structure and an elevated visual system to build trust quickly.
Four months after launch, active users increased 105.1%, engaged sessions rose 75.91% and views per session grew 12.9%.
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